Digital Marketing Samples

The following are examples of successful marketing campaigns I developed and executed for clients during my time at Dealer Spike.

Harley Davidson client: Introducing their new electric motorcycle

The LiveWire Motorcycle marketing strategy resulted in a 30% increase in customer engagement and contributed to a significant boost in revenue.

• This marketing campaign successfully combined experiential engagement, digital strategy, and product differentiation to drive awareness and interest in electric motorcycles.
  • By organizing test rides and demo events, we provided potential buyers with hands-on experiences that built confidence and excitement around the product.
  • Through consistent social media engagement across Instagram, Facebook, and YouTube, we strengthened brand visibility and fostered a loyal online community.
  • Targeted email marketing campaigns delivered relevant promotions and content to segmented audiences, increasing conversion potential. Central to the campaign was a clear emphasis on the motorcycle’s unique selling proposition—its superior performance, innovative design, and sustainability—which set it apart from competitors.
  • By embracing and highlighting cutting-edge technology, we positioned the brand as a forward-thinking leader in the electric motorcycle market, resulting in a well-rounded and highly effective marketing strategy.

**The campaign for Harley-Davidson’s LiveWire was successful in strategically leveraging the brand’s iconic legacy and rebellious image while effectively broadening its appeal beyond traditional motorcycle enthusiasts. By aligning the product with Harley-Davidson’s heritage and simultaneously reaching new, diverse audiences, the campaign positioned LiveWire as both a bold evolution of the brand and a compelling choice for the next generation of riders.